The beauty of waiting, "Fermentation"

Posted by Yerin Seo on


Waiting - Natural Fermentation 


Fermentation is a metabolic process that consumes sugar in the absence of oxygen. Microorganisms like yeasts, bacteria, enzymes play the role in the process. Fermentation turns matters into something new, maybe more powerful, but less irritating. 

In many cases, "cultured" or "lab" yeasts are used for fermentation since strong yeasts can be easier to manage. On the contrary, "native" or "natural" yeasts can be riskier, slow down, or even stop before a fermentation is finished. Hyoum chose to use their own enzymes of Lotus seeds to get fermented water to use for its all products. 

Fermentation is in the blood of Koreans, seeing their long history of eateries like kimchi, vegetable pickles, and spices like doen-jang (Korean miso made of soybeans) and soy sauce. Koreans ferment citrus fruits like lemon, mandarines, yuzu to replace sugar in cooking. There is also Mak-geol-li (milky, off-white and lightly sparkling rice wine), well-known traditional Korean alcohol beverage. Maybe this is the secret of their modern-time fame for beauty and young look?! 



The legend of Hyoum started in a lab in Gangwon province, which is famous for its clean, unpolluted nature. Hyoum has its own lab for "natural fermentation". It maintains consistent temperature between 12-15°C (54 - 59°F) throughout the year, and keeps the Lotus seeds water in a Korean traditional porcelains which have micro holes that help breathing of the water without being contaminated. This whole process takes a few months to get fermented water that is clean and unspoiled enough to use for cosmetics.

Hyoum's product lines contains 60 to 80 percent of this water in any water used.  


For more details... 

Natural Fermentation in Breathing Onggi (Traditional clay jar), Gangwon-do, Korea

The precious materials given by nature, such as lotus seeds, adlay   (Job's tears) husk, rice, wheat, and barley seeds, are fermented in high-quality phoenix Onggi breathing in Hwa-am cave in Gangwon-do. After fermentation for a long time at a constant temperature of 12-15 celsius degrees throughout the year, the natural fermentation complex of the yeast is completed.

Special Ingredients To Make Efficacy
Lotus Seed Fermented Water: Lotus flower that has long been considered pure and clean because of its clear flowers in muddy water. Hyoum uses Jeonum Muan's strong vitality lotus seeds, where the lotus festival is held every year.

Fermentation Mystery found in the Largest Limestone Cave in the Orient

Jeongseon Hwaam Cave, Gangwon-do, known for its clean water and air. It has been used by villagers as a raw material warehouse since ancient times, and its temperature has been kept constant even in hot summers or cold winters.

The lotus seed fermented water obtained by fermenting it in a cave delivers rich moisture to the skin along with skin texture improvement and pore convergence effect.

Grain Fermentation Complex
Hyoum's Pure Natural Fermented Grain Complex provides excellent skin moisture and nutrition.


Find all the products in Hyoum line here.   


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